Well, now we understand

In case you were wondering how "Dead or Alive" transformed to "I don’t really think about him that much" in the course of only six months, here’s an entry that explains it. Apparently, Bush didn’t want his campaign asset to go away…
 
 

Bush: Osama bin Laden helped me get reelected

As we were saying:

In an interview for Bill Sammon’s new book, "Strategery," George W. Bush says that that last-minute videotape from Osama bin Laden may have helped get him reelected in 2004. Bush tells Sammon that there was a lot of talk within his campaign when the video of bin Laden surfaced just days before voters went to the polls.

"What does it mean? Is it going to help? Is it going to hurt?” Bush says. ”Anything that drops in at the end of a campaign that is not already decided creates all kinds of anxieties, because you’re not sure of the effect."

Bush? He was pretty sure. "I thought it was going to help,” he says. ”I thought it would help remind people that if bin Laden doesn’t want Bush to be the president, something must be right with Bush.”

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